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Title: advertising standardisation in culturally similar markets: can we standardise all components?
Authors: Karande, Kiran; Almurshidee, Khalid A.; Al-Olayan, Fahad
Source: International Journal of Advertising: The Quarterly Review of Marketing Communications
Abstract: [NO ABSTRACT AVAILABLE]
Relevant Thematics: Space Thematic, Media Thematic, Class Thematic, Geography Thematic
Relevant Codes: Egypt,Lebanon,Advertising,Interpersonal,Urban,Arab Region,UAE